OPI announces the launch of six limited edition nail lacquers and a new Shatter, inspired by Sony Pictures’ The Amazing Spider-Man. With an all-star cast including Andrew Garfield and Emma Stone, this highly-anticipated series reboot opens in theaters nationwide in 3D on July 3, 2012.
“OPI is so excited to work with Sony Pictures in welcoming Spider-Man back on the big screen,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This film explores a new chapter in the Spider-Man legacy that’s going to be both dark and sexy. The colors created for this promotion capture the movie’s exciting atmosphere, with standout shades like the deep shimmering blue Into the Night and the metallic golden green Just Spotted the Lizard.”
Nail Swatched in Number One Nemesis
The film villain’s reptilian look can be replicated with a high-fashion twist by using the new deep green shimmer Shatter coat: Shatter the Scales is inspired by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Shatter the Scales from matte to glossy in seconds. The line features six nail lacquers in addition to Shatter the Scales, ranging from white, coral and pink to mood-setting hues of blue, nickel and yellow-green:
Your Web or Mine? – the perfect pink for sticky situations
Into the Night – this perfect midnight blue was made for prowling.
Call Me Gwen-ever – girlfriend, be sure to pick up when this urgent coral calls
Just Spotted the Lizard - be seen in this reptilian yellow-green
My Boyfriend Scales Walls – climb new heights with this cityscape white
Number One Nemesis - show your metal in this sparkling nickel
As with all OPI nail lacquers, these shades inspired by The Amazing Spider-Man contain no DBP, toluene, or formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited edition promotion will be available at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each nail lacquer.
Photo Shoot Crew:
Creative Director: James Moritz
Art Director: Ron Robinson
Photographers: James Moritz and Doug Hill
Photo Assistant: Josh Fuehner
Hair: Anna Schneider and Layla Carroll
Makeup: Dawn DeSantis
Models: Denija Sarkanbiske
Production: Doug Hill
**************** GIVEAWAY: We are giving away TWO sets of the limited edition OPI The Amazing Spider-Man nail lacquer collection to TWO lucky readers.
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*********************** WINNERS (chosen at random) are: VJ, M and Carla Hoffman. Congratulations ladies.. we just contacted you to let you know that you won. If you did not win, be sure to subscribe to our weekly e-newsletter below so you won’t miss out on our hot giveaways.
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