The latest member of the Lancome family loves fanned out lashes that resemble fringes. Goodbye, lash extensions. Hello, Hypnose Doll. As the name implies, the end goal is doll-like lashes. I’m not sure if I truly want to look like Barbie, but for those who do, this is the mascara that delivers it.
A product seven years in the making, the Hypnose Doll has a triple patented triple patented I-conic brush that delivers a smooth application and also delivers the product to the hard to reach corner areas of the eye and lower lashes.
If the quest is separated lashes, this brush accomplishes this effect without clumping. The glide-on formula is enriched with nylon powders that sculpt and curl each lash for a voluminous, jet-black finish. A combination of hard and soft waxes volumize and curl while shaping polymers lengthen.
The result is an instantly wide-eye look, and we’re talking Twiggy’s eyes, ladies. The campaign faces for Hypnose Doll include Daria Werbowy, Elettra Wiedemann and Arlenis Sosa.
Hypnôse Doll Lashes is now available exclusively at Dillard’s and Dillards.com for $25 and will roll-out nationally in September. To check out the Lancome Summer Bronze Azuree 2011 collection, click here.
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– Charu Suri
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