LORAC has partnered with five of fashion’s online leading ladies for their Fall 2015 Collection – specifically, the brand’s new PRO Contour Palette!
LORAC’s PRO Contour Palette ($45; at Ulta.com) contains 2 matte highlighters, 1 shimmer highlighter and 3 matte contour shades created with velvety-smooth, ultra-pigmented and blendable formulas. It also includes the PRO Contour Brush with a unique dome shape, allowing for effortless precision and control so users can contour, just like a PRO!
To bring the launch to life and create an exciting story that merges fashion with beauty, LORAC founder and cover-story artist, Carol Shaw, utilized the PRO Contour Palette, exclusive custom Contour Brush and coveted Fall 2015 products to create perfectly sculpted features on these key fashion influencers:
- Alyssa Campanella, The A-List Blog
- Courtney Tropp, Always Judging
- Elizabeth Minett, Haut Appetit
- Jayne Min, Stop It Right Now
- Karla Deras, Karla’s Closet
Each beauty look was created by Carol and inspired by their unique personalities and fashion aesthetics. The brand captured these custom “PRO” head-to-toe looks the influencers are sporting via a series of exclusive LORAC “Cover Features”. This content will be rolled out on each blogger’s website/social media platforms and cross-promoted on LORAC’s e-commerce site. Be sure to check it out!
You can purchase all reviewed and mentioned products at BeautyStat.com.
What do you think of the new PRO Contour Palette?
Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Facebook, Twitter & Instagram @BeautyStat! #bstat
– Allycia Wilson, Managing Editor
You can follow Allycia on Instagram and Twitter @lisalacquer
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