Every once in a while one of the drugstores roll out a product before a launch date, and I happened to be attracted to this display from Revlon immediately upon first sight!

I had to know more about this colorful packaging of the Revlon Lash Potion Volume + Length Mascara by Grow Luscious ($7.99). The wand looked different, and I also wasn’t used to seeing a full-colored wraparound label on a product (can you tell I am a VP of a marketing company, too? ). It all caught my eye — for good reason, too.

Before/After

Mascara Comparison:

Milani Grandissimo Lashes ($5.49)

From the very first application, my lashes were longer and had full-on volume. They are touting it as Love Potion #9, because it’s a product to fall for — and fall hard I did. The Illusionist Wand has wide grooves to instantly coat lashes from root to tip, and triple brushes comb through lashes for clump-free length. All in one swipe.

The formula has strengthening proteins (hence Grow Luscious in the name) to help lengthen and thicken lashes. You can see from my before and after picture that this product does what is says: It gave me long, full and clump-free lashes.

Available May 2013 in both drug and mass retailers nationwide, and on www.revlon.com in Blackest Black, Black (shown, sampled), Blackened Brown and Water-Proof in Blackest Black (used on Emma Stone in the display picture) and Blackened Brown.

Are you ladies going to get yourself a tube of this Loooove Potion? Let us know by commenting below and re-Pinning this on Pinterest (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!

– Nicole Gordon Levine

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