Pür Minerals is “makeup with a purpose”, and all of their products are formulated with good-for-your-skin ingredients. Not only do they help cover skin imperfections but they also correct its overall appearance. This “high-performance collection provides a total treatment experience for flawless results—all at an exceptional value.”

The newly launched Volume Vixen 4-in-1 Mascara, $21, has a unique formula containing high-performance, ultra-light polymers that deliver maximum build without clumping. And the advanced wand with reservoirs makes application easy. This is a product that claims to “lengthen, volumize and restore” lashes from root to tip. It contains: Keratin protein to build luscious, healthy looking lashes, and Panthenol (vitamin B5) conditioner to lock in moisture and give lashes a dewy sheen. Additionally, the specially designed formula won’t clump or weigh down lashes and the advanced application wand offers flawless full volume lashes in one brush.

Makeup Review, Before/After Photos, Swatches: Pür Minerals Correcting Primer, Hello Bright Eyes Pencil, Tone Up Total Eye Fitness Serum, 4-in-1 Pressed Mineral SPF 15

Review, Before/After Photos: Touch in Sol Stretchex Mascara – Best New Korean Beauty Brand At Sephora 2015

I used this mascara for several days in place of my usual mascara and found that it lived up to all its claims. The brush was well designed, which made application easy, and the formula was indeed clump free. It was rich enough to add both volume and length. Since my lashes are naturally sparse, this was a big plus. At the end of day, the mascara came off easily, without too much scrubbing or pulling. This definitely compares favorably to mascaras that cost considerably more; for me, it’s a real keeper.

For more info go to: purminerals.com.