- Learning the language of social media is not merely worthwhile—it’s a key factor for every beauty brand’s success.
- A “one size fits all” approach has never been the key to success. Luckily, the social media arena holds many options for successfully interacting with consumers and advocates.
- Real-time responses to consumer input/questions break down a lot of walls.
And, luckily for beauty brands across all categories, new tools are being developed every day, and they are designed to better engage consumers and increase the impact of social outreach. This article intends to shed some light on trends and best practices, broken down by popular beauty categories: anti-aging, acne, color cosmetics, nails, hair and fragrance.
Read the rest of the article on GCIMagazine.com.
– by Katja Bartholmess and Ron Robinson