Birchbox Launches Monthly Beauty Sample Subscription

Ladies, ever see a great product from your favorite beauty line, but didn’t want to buy a full size of it until you knew if it worked for you? Well, here’s your answer! Want to try new brands without begging at the cosmetic counter for them?





A brand new website has launched that will allow you to do just that..Beauty junkies, you’ll be in heaven.

Birchbox is the first online, monthly beauty subscription offering a curated assortment of the newest, deluxe, high end product samples across the board. This monthly option is different from the quarterly subscriptions offered by other companies like Beautyfix and New Beauty’s Test Tube program (which are quarterly). This new service gives women around the country a smart, streamlined way to try high-end beauty products before they buy and cuts out the clutter and frustration most women feel when shopping for beauty products. We’ve all been there!

For just $10 a month, Birchbox members receive a delivery of handpicked, oversized samples from brands such as NARS, Keihl’s, Cargo, Benefit and more. Once they discover what works best for them, members can buy full-size versions of their favorite products directly from Birchbox. There’s a unique loyalty program as well, that allows members to earn reward points for referring friends, purchasing full-size products, and participating in surveys.

In addition, Birchbox is a fully integrated editorial and e-commerce site. There is detailed product and brand information for every sample received, magazine quality editorial content including tips, articles, videos and more.

Also, each subscriber has a personal beauty profile and product ratings to help them tailor their experience. Members are provided the tools to become more beauty savvy, while buying product with ease and confidence. The boxes are beautifully packaged, tied up with ribbon, and wrapped in pink and purple paper. My box contained four wonderful samples, as well as an exclusive Birchbox treat. (This month it was Oribe Shampoo and Conditioner) There is a little return card, so that if you would prefer to shop by mail instead of online, you can order the products that you liked that way, and there is also a little monthly “update” card with tips and tricks. All in all, a very personalized experience. In the words of the Birchbox team…

“All treats, no tricks.” Tell us, would you sample Birchbox or would you resort to getting samples some other, devious way?

-Elaine Hamilton

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