The newest face of COVERGIRL — ready to “roar” — is none other than the fun-loving and fiercely talented music star Katy Perry!
See All 12 District Looks from The Hunger Games: Catching Fire COVERGIRL Capitol Collection —> HERE!
Bringing her passion, playfulness and bold style sensibility to the COVERGIRL family of talents, Perry is partnering with the brand to delight beauty aficionados and music fans alike with her first cosmetics campaign.
On the verge of releasing her third album, PRISM, on October 22nd, Perry remains more committed than ever to making powerful pop music infused with her characteristic honesty, accessibility and sense of humor.
“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression, “ said Perry. “I’m honored to partner with COVERGIRL and share more colors and textures of my approach to beauty to inspire my audience.”
“Katy is an amazingly talented singer, songwriter and performer who has always kept an open heart andbeen an ‘open book’ in communicating and connecting with her fans,” said Esi Eggleston Bracey, VP andGeneral Manager, COVERGIRL Cosmetics.
“Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true COVERGIRL – someone we root for, identify with and get inspiration from. We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”
Known for being innovative and irreverent in her style choices, #COVERGIRLKaty has rocked looks that have ranged from retro pin-up to anime space princess to queen of the jungle, so, it’s fitting that in her forthcoming campaign work with COVERGIRL she’ll be showing off a breadth of bold new beauty looks with products developed by the brand’s Global Creative Director Pat McGrath.
Since its introduction in 1961, the COVERGIRL brand has been a pioneer in providing women with the makeup tools needed to rock their everyday cover moments. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims.
The current roster of COVERGIRLs includes such pop culture icons as Sofia Vergara, Queen Latifah, P!nk and Ellen DeGeneres, as well as rising stars Becky G, NERVO, and Janelle Monáe.
Get Katy Perry’s COVERGIRL Look:
Lips: COVERGIRL LipPerfection in Euphoria #360
Eyes: COVERGIRL Eye Enhancers 3-Kit Shadows in Café Au Lait #105
COVERGIRL Clump Crusher Extensions by LashBlast in Very Black #840
COVERGIRL Brow and Eyemaker Pencil in Midnight Brown #505
Face: COVERGIRL TRUBlend Liquid Makeup in Buff Beige 2/425
COVERGIRL Clean Glow Blush in Roses #100
What do you beauties think of Katy Perry as the latest COVERGIRL? Are you feeling her look?
Let us know by commenting below (you just might win a free sample)! Make sure to check out our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
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