By now, we’re used to collections saying they have more then 40 shades of eyeshadow. From dense, sea-worthy blues to caramel-colored browns and shiny whites, most companies will pour the rainbow into their creations– because girls love choices.
We love Estee Lauder’s new Pure Color Eye Shadow because of their four dynamic finishes. Yes, 48 richly-pigmented shades are impressive too, but we know you must have some other stash of high-performance color somewhere in your makeup bag, no?
Estée Lauder’s Creative Makeup Director, Tom Pecheux, has made some long -lasting, intense pigments for all day color. From Hot Cinnamon (a soft shimmering brown) to Glacial Blue (a soft, baby blue), to Rivera Rose, we love the names and the hues. These rich powders use Estee Lauder’s exclusive True Vision™ Technology with very concentrated color so a small amount is all that is required for an alluring and enticing look.
These are fade-resistant formulas because they use a crystalline laminate polymer that prevents the pigments from fading. Unlike the company’s older eye shadows, these come in four different finishes, allowing a shade for all skin tones and eye looks.
MATTE: Jet-milled coated pigments provide a contemporary, suede-like finish;
SATIN: A low lustre texture combined with a refined luminosity creates a soft, sophisticated sheen;
LUMINOUS: Prismatic light-reflecting pearls provide a chic, lustrous sparkle;
METALLIC: Flattened and round pearls are paired to create intense, vivacious drama;
The technologically-advanced reflective pearls provide an exclusive ultra brilliance, because after all, the season of holiday parties is upon us. If you want to build coverage from the slightest whisper to a dramatic flush, you can wear these alone or layer shades.
A perfect blend of spherical and smooth powders delivers a flawless, smooth application, and the color-true formula promises not to fade, flake or crease. The NEW Pure Color Eye Shadow collection is available at all Estée Lauder counters nationwide and at www.esteelauder.com.
Try them in a five color Eye Shadow Palette ($42) or individually ($20).It’s your time to shine!
–By Elaine Hamilton
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