Hard Candy to debut at Walmart and to launch Tween Line

Those beauty mavens who remember yesteryear will also know how wonderful Hard Candy was at Sephora. Now, the line will have its own special booths at Walmart and will be the first prestige beauty line to be carried mass market at the nationwide chain store.

At a recent press event, I was introduced to all the new and quite unbelievable “bang for your buck” products that Walmart will host from the brand.

The best part? All products are priced from $5.99 to $12, which is more than pocket book friendly. Here is the complete Product List.

Hard Candy Eye Colors at Walmart

Eye Color Offerings: Kal-eye-descope Baked Eyeshadow Duos; In the Shadows eyeshadow collection; Split Personality Silky Smooth Eye Color Duos; Eye Candy Cream Glitter Shadows

Hard Candy Mascara at Walmart

Mascaras: Lash Call Lengthening Mascara; Curl Up & Dye Curling Mascara; Ginormous Volumizing Mascara; Lash Tinsel Glitter Mascara

Hard Candy Eye  Drama at Walmart

Eye drama: Eye Tattoo Press on Eye Shadow; Glitteratzi Eye Glitter Gel; Foil’d Again Metallic Cream Eye Sticks; Intensifeye High Drama Eye Color

Hard Candy at Walmart Eye Drama

More Eye Drama!: Eye for an Eye Eyeliner pencil duos; Walk the Line Liquid Eyeliner; Take me Out Liner Chopstick eyeliner (LOVE this one – dual purpose of holding your hair between coloring sessions!).

Hard Candy for Walmart Face

Face: Nobody’s Perfect Concealer Palette (MUST HAVE); Sheer Envy Moisturizer and Primer; Spotlighters All Over Highlighers

Hard Candy for Walmart Blushers and Bronzers

Blushed & Bronzed: Blush Crush Marbelized Baked Blush; So Baked Get Baked not Fried

Hard Candy for Walmart Lip

Lip: Lip Tatto Lip Stain and Breath Freshening Lip Gloss; Plexi Gloss Ultra Wet, High Shine Lip Gloss; Painted Lady; Manic Shine, Intense Color

Hard Candy for Walmart Lip

Lip: Button Your Lip Full Color Liquid Lipstick; Plumping Serum Fat Pout Lip Gloss; Mouthing Off Sheer Lip Shine

Hard Candy for Walmart Lip

Lip: Balm Girls Tinted Lip Balms; Visibly Wet Shockingly Glossy Lip Pencil; Fortune Gloss Sweet and Shiny Lip Gloss

Hard Candy GlitterariHard Candy Glitterari

Body: Show Girl All Over Body Glitter; Glitz Stick Sparkling Jumbo Crayons; Glitteratzi Body Spray Shimmering Precious Metals Body Spray; Outrageously Delicious Flavored Body Powder

Hard Candy for Nails at Walmart

Nails: Just Nails Color with a Ring to It – chip resistant, long lasting and DBP, toluene and formaledhyde free.

Well there you have it! The complete product list for the Fall launch at Walmart (scheduled around September 3rd). I spoke to a few of the Senior Executives of the brand during the product launch and learned that they will also be coming out with a line specifically for the Tween Market, filled with products that are “parent approved.” These include lip glosses and body peel off tattoos and everything that’s NOT heavily pigmented. The line will stay clear of lipsticks but emphasize the more fun aspects of makeup, like glitter.

Stay tuned for swatches from the line!