I’ve been a huge fan of Purple Lab and its bubbly creatrix, Karen Robinovitz, ever since it imploded on the web. Karen had a brilliant idea to invent a lip gloss that’s infused with hoodia, and ever since it launched in April, the stores have not been able to keep this lip-plumping, waist-cinching gloss on their shelves.

I’m thrilled that the brand is having a super sexy contest with a fairy tale ending. The grand prize? A sexy trip for two to NYC to experience the inspiration behind each Huge Lips, Skinny Hips shade.

I’ve BEEN behind the scenes and trust me — this is a prize worth dying for. From the Christian Louboutin store to lychee martinis and white cupcakes from Magnolia Bakery to getting Burlesque lessons from the inimitable Veronica Varlow — this a prize that will change your life (think UBER Sex & the City experience).

Here’s what you will win:

– A trip for two to NYC to see firsthand the inspiration behind each Huge Lips shade;

– A Kate Moss shopping spree at Top Shop;

– Private pole dancing lessons (yes, believe me it’s easy and fun!)

– The complete gloss collection, of course!

– Posh accomodations at the Smyth Hotel in trendy Tribeca.

– A guided tour that will knock your heels off — with creatrix Karen Robinovitz.

– Burlesque lessons with the inimitable Veronica Varlow, who has performed for Elton John, Heidi Klum etc.

What do YOU have to do?

It’s very simple. Choose the HLSH shade that best identifies with you and stylize it any way your heart desires. The upload your picture and tell them why you identify with that particular gloss.

Finish and pray!

As you share, you get a Viral Map that shows every site you put it on and where it goes from there as others share… and how many people open it.

There are also prizes for the most viral and random awards. Good luck, and as Karen would say — MWAH!

Here’s the place to submit your entries.