The L’Oréal Paris brand is committed to bringing beauty to all women through the development of cutting-edge technologies, cross-industry partnerships that complement scientific expertise and new experiences that add value to the consumer experience and industry. Their ambition for Makeup Genius was to create a game-changing digital experience that was on par with the same best-in-class standards as its product portfolio.
More Than Just Virtual… It’s Augmented Reality!
Forget any virtual makeup apps that you’ve seen before… and meet the first of its kind cosmetics mirror that allows you to play with new looks in real time. The newest technology from L’Oréal Paris is never before seen in beauty and, up until this point, had only been used in Hollywood and in the gaming industry.
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Via the Makeup Genius App innovation, users can test all L’Oréal Paris products and try on makeup looks curated by a team of top makeup designers. Prior to the use of this technology, all existing beauty apps on the market could merely render colors onto a pre-uploaded static image.
L’Oréal Paris uses advanced facial mapping technology to transform your iPhone or iPad’s front-facing camera into a virtual mirror where you can try on L’Oréal Paris products and new beauty looks in real time. Facial expressions are detected and reproduced, allowing for a result that looks like you actually applied makeup.
Not Wearing Any Makeup? You ARE Wearing Makeup!
So what’s the secret? Makeup Genius incorporates a highly advanced facial mapping algorithm, making Makeup Genius a true first of its kind virtual cosmetics mirror that allows you to play with new looks in real time. The technology behind Makeup Genius has been used in over 50 AAA title games, films and videos. It is so reliable that it was a key contributor to winning an Academy Award for Visual Effects in The Curious Case of Benjamin Button. Similar to developing a 3D movie, special technology had to be used to ensure realistic effects. After over 7 years of research, RT Track 64 facial tracking algorism technology was patented, delivering the most precise facial recognition through a live mirror camera.
BeautyStat’s Ron Robinson and SVP of Marketing at L’Oréal Paris, Malena Higuera
Makeup Genius captures 64 facial data points and up to 100 expressions, making it intuitive enough to discern between the skin of the lips, eyes and other facial contours, allowing the virtual makeup to move with you as you turn your head, change your facial expression and test out new looks at various angles and in shifting lighting conditions.
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The result is an astoundingly precise virtual makeup application. Whether at home or in store, L’Oréal Paris cosmetics are readily available in the palm of your hand. Test colors and textures, try out looks created by L’Oréal Paris makeup designers, match your makeup to your outfit and so on.
Professional makeup designer expertise with just a few clicks of your smartphone. And that’s not all! Not only can you test all of the products and wear all the looks, but you can also buy straight from your smartphone. Farewell long lines and poor choices!
The Makeup Genius App is NOW available in your app store for iPad and iPhone users. A version for Androids will be available at the end of the year.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
Will any of you beauties be downloading this app? What will you use it for?
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