‘Tis the season for a brighter, more radiant complexion. Introducing the Japanese skincare brand Equitance, which has built its 18-year legacy discovering the key natural ingredients it takes to promote a healthy and brighter outer skin layer. The Equitance Brightening Skin Care Collection contains a 6-piece regimen modeled after the brand’s innovative scientific discovery of Linoleic acid, a natural ingredient extracted from safflower seed oil, that when purified is shown to have a measurable effect on overall skin brightening and minimizing the appearance of dark spots. Begin by building a brightening foundation with the Skin Radiance Dietary Supplement ($50) to exude the radiance within. An exclusive blend of herbs, antioxidants and vitamins C & B6 provide nutrition while supporting overall wellness — calibrated to work with the botanicals and proven technology found in the Equitance topical formulas.

The Equitance Brightening Skin Care Collection uses a patented microcapsule technology to deliver Linoleic acid to the skin for a maximized brightening effect. You’ll begin your skin brightening journey with the rich-lathering Facial Foaming Cleanser ($30), containing cherry blossom leaf extract (to soothe and soften rough skin) and shell ginger extract (to further moisturize) to impart a brightening effect. After purifying your skin, remove remaining dull-skin cells with the Brightening Toning Lotion ($50), as its main ingredient glycosyl trehalose (found in tapioca and potato starch) soothes, moisturizes and tones.

Now it’s time to properly introduce the brand’s “hero” product: The Brightening Serum and Spot Corrector ($125). With 83% of women reporting a diminished appearance of dark spots, patented technology continuously delivers the key brightening ingredient of Linoleic acid to the skin. Seal in all that brightening work with the ultra-light but luxuriously rich Hydrating Brightening Cream ($70) to protect the skin against drying environmental aggressors — all while continuing to brighten skin. And with this committed brightening endeavor, it would be a shame not to ward off future signs of hyperpigmentation. Use the Equitance Sunscreen Broad Spectrum SPF 36 ($30) for UVA/UVB protection, prep skin for makeup application AND enhance your brightening efforts with more Linoleic acid and a vitamin C derivative with this fast-drying sunscreen formula.

Want to experience the radiance of the Equitance Brightening Skin Care Collection for yourself? Help us share the following Black Friday and Cyber Monday deals below with the accompanying image (above).

Black Friday & Cyber Monday
9am-1pm CST: 40% off sitewide
1pm-12am CST: 30% off sitewide

Please share the above image via Twitter (@EquitanceUSA), Facebook (facebook.com/equitanceUSA) or Instagram using hashtag #RadiantDeal to be eligible to WIN a 6-piece Trial Kit of the Equitance Brightening Skin Care Collection (5 winners will be picked!). Redeem the Black Friday and Cyber Monday deals on the Equitance website at www.equitance-us.com.

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