MAC Cosmetics introduces the MAC Makeup Studio, its first ever retail location dedicated to the brand’s trusted makeup services, applications, lessons and professional artistry. Located on the Upper East Side of Manhattan, this concept sets a global precedent for the brand.
The MAC Makeup Studio offers clients a personalized one-on-one experience with MAC’s makeup artists, removed from the bustle of the brand’s often-busy retail spaces. “The Studio’s space is very intimate and allows for the relationship between artist and consumer to flourish in a way that a classic retail space may not typically allow,” adds Buglisi Weiler, Global Brand President, MAC Cosmetics.
While MAC’s full product range is available for sale, merchandising is discreet and minimally visible upon entry, allowing artistry and services take center-stage.
The Studio features six makeup stations anchoring the center of the space, rather than on the peripheries as in other locations. Each station is equipped with an iPad loaded with the Studio’s full menu of services, inspirational looks and the brand’s new booking tool, allowing consumers to schedule their next visit. For those who prefer a more personal experience, two private makeup rooms are available, providing an intimate environment for larger parties to socialize while receiving makeup applications.
The Studio’s menu, designed by MAC Cosmetics Senior Vice President of Makeup Artistry, Gordon Espinet, features variations of MAC’s most requested looks and services. All applications are tailored for each customer’s personal preferences and unique style. “Artistry and individuality are at the core of the Studio and the MAC culture,” said Espinet. “This store concept offers customers to celebrate their individuality with the guide of our trusted makeup artists. We devised the menu based on some of the most requested looks and features at our stores and counters.”
The Studio’s menu is broken down into full-face Applications and Lessons from 60-90 minutes and “Focus Features” which center around just on one area of the face from 10-15 minutes. Each service is completely customizable based on the customer’s preferred shades and products. The Applications menu offers seven looks ranging from a soft sculpted glowing face to a winged liner and bold lip look. Focus Features include bold lip, sculpted face, winged liner, and brows are short services ideal for those who may want a touch-up or an extra hand in the midst of a busy schedule. Additionally, services such as wedding and theatrical makeup, tattoo cover-up and false lash application, are offered as well.
The MAC Makeup Studio joins MAC’s 10 freestanding stores in the Manhattan area. Walk-ins, by-phone and booking tool appointments are all accepted.
To book an appointment, visit: https://bit.ly/MACMakeupStudio_
Review, Photos: MAC Cosmetics x Giambattista Valli Summer, Fall 2015 Makeup Collection
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