We have loved Olay for years, most recently because of its ProX line, and now because of itsTotal Effects Dark Circle Minimizing Eye Brush.

This innovative product is one of our favorite recent finds. This is a brush that acts like an instant concealer and brightener. It uses a 7 in 1 anti-aging eye cream to immediately reduce the appearance of dark circles. It also reduces the look of wrinkles and massages eyes to reduce the look of puffiness.

The brush is like a concealer wand: it always hydrates the skin so it appears firmer, and evens out the skin tone.

Upon application, I noticed an immediate cooling and skin-brightening effect. Cosmetic chemist Ron Robinson says, “the Niacinamide ingredient (which is a B Vitamin) has been shown to improve skin texture and pigmentation.” This ingredient is used in many of Olay’s skincare products.

The brush reminds me of the YSL Touche Eclat (click the pen at the end to dispense the product on the brush). I noticed an immediate cooling effect under my eyes, but did not notice a substantial difference until I had swiped the under eye area twice. The product described onAmazon.com says it is “suitable for most skin tones,” but the color is peachy in tone, and more appropriate for those with lighter skin. However, that said, it did not look bad on my dark skin at all. It may well work for you.

The great news about this eye brush is that it is so friendly and portable, and accomplishes so much in such little time. We love the efficiency and innovation behind this creation. It retails for approximately $25 and we consider it a worth-while investment in an effort to banish those raccoon eyes.

Tell us, are you a fan of this brush? Would you invest $25 in an instant dark circle minimizer?

– Charu Suri

For giveaways and contests, sign up for our newsletter HERE.

If you like this post, share it with your friends and give it a LIKE on Facebook.