Kiss your roots goodbye in 2012. The makers of the leading permanent hair color, Revlon ColorSilk, introduce Root Erase™ by ColorSilk™ – an affordable, mess-free and hassle-free solution to maintaining fresh, beautiful hair color without unwanted roots.

This permanent, ammonia-free formula features a first of its kind applicator that eliminates roots with ease. The unique ColorSilk Precision Control™ sponge provides precise application ensuring a drip-free experience every time. In just 10 minutes, the coloring process is complete.

While developing this new Root Erase product, Revlon gained consumer insight from hundreds of women who lamented the time and expense required for salon touch-ups, as well as the messiness of at-home root products. For them, a root touch-up product had to be easy, accurate and mistake-proof.

Answering their call, Revlon developed a unique oval-shaped applicator for Root Erase, which offers superior control as color glides onto narrow or wide areas precisely where you want it and without tugging at hair. No clumsy bowls or cumbersome brushes are required.

New Root Erase by ColorSilk delivers 100% gray coverage and is perfect for use in-between regular colorings, ensuring your hair color is always at its best. Available in a full breadth of shades to blend seamlessly with any hair color, each of the 12 hues has been carefully created to match any at-home and salon brand.

KEY FEATURES/BENEFITS/INGREDIENTS:

• Innovative ColorSilk Precision Control™ sponge applicator offers precise, mess-free application of permanent color

• Color from start to finish in only 10 minutes

• Gentle, ammonia-free formula touches up roots

• Provides 100% gray coverage

• Each shade complements and seamlessly blends with Revlon ColorSilk, ColorSilk Luminista and any other at-home or salon brand

SUGGESTED RETAIL PRICE: $4.49

SHADES:

Twelve shades span across all key shade families (browns, blacks, reds, blondes) including: Dark Brown, Medium Brown, Black, Medium Golden Brown, Light Brown, Medium Ash Brown, Light Golden Brown, Medium Blonde, Light Blonde, Dark Auburn, Dark Blonde and Auburn

AVAILABILITY:

February 2012, drug and mass retailers nationwide and on Revlon.com

So, do you think you’ll be trying out this new root touch-up hair dye from Revlon? Check out some of our other popular at-home hair dye reviews like the L’Oreal Paris Sublime Mousse, Clairol’s Advanced Gray Solution Hair Color, and Garnier HerbaShine Color Creme with Bamboo Extract.

Also, make sure to check out our latest hair articles Best Tips: How To Color Your Hair At Home And Get Salon-Like Results and Hairstylist How-To: Tips And Tricks To Maintaining Your Salon Haircut At Home

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