A few weeks ago, the annual awards of the Fragrance Foundation were held. Known as the FiFis, these awards are the Oscars of the industry. There were, like any awards shows, a few surprises and a few past winners who took home another award this year.

One of the highlights was seeing Bond No.9 win not just one but two FiFis. Bond No. 9 has been nominated several years running but had never won. This year they took honors for their Astor Place and Brooklyn scents. While Astor Place is a nice floral, Brooklyn is a star. It is unusual with it’s main note of cardamom and not like anything else out there. It may have won in Men’s Nouveau Niche, but this is easily a scent for women as well.

Once again, Victoria’s Secret took home the award for private label/direct sell with Love Rocks. They won this category last year as well as several years previous.

Slatkin’s Scentbug, one of the cutest little home fragrance ideas ever took, unsurprisingly, the award for best interior scent collection. For those who want scent without candles burning, this is a must.

Michael Kors was the man of the hour at the FiFis , as he was inducted into the Hall of Fame. Kors has become a solid presence in the fragrance world since his highly successful debut scent Michael by Michael Kors with it’s big tuberose note came out in 2000. He has built on that with variations on the original scent, his Island line and most recently Very Hollywood Michael Kors.

Here is the full list of winners and honorees for 2010. Congratulations to not just the winners, but all the fragrances that were nominated as well.

2010 FiFi Award Winners

Male Celebrity Fragrance of the Year: Usher

Retailer of the Year: Bath & Body Works

FiFi Hall of Fame: Michael Kors

Fragrance of the Year, Men’s Luxe: Tom Ford Grey Vetiver — The Estée Lauder Cos. Inc.

Fragrance of the Year, Women’s Popular Appeal: Halle by Halle Berry — Coty

Fragrance of the Year, Women’s Luxe: Lola Marc Jacobs — Coty Prestige

Fragrance of the Year, Men’s Popular Appeal: Seduction in Black, Antonio Banderas — Puig USA Inc.

Fragrance of the Year, Women’s Nouveau Niche: Bond No. 9 Astor Place — Bond No. 9 New York

Fragrance of the Year, Men’s Nouveau Niche: Bond No. 9 Brooklyn — Bond No. 9 New York

Fragrance of the Year, Women’s Private Label/Direct Sell: Love Rocks — Victoria’s Secret

Fragrance of the Year, Men’s Private Label/Direct Sell: Patrick Dempsey 2 — Avon Products Inc.

Fragrance of the Year, Unique Boutique: Tom Ford White Suede (unisex/women’s) — The Estée Lauder Cos. Inc.

Fragrance Hall of Fame: ck one — Calvin Klein Cosmetics/Coty Prestige

Fragrance of the Year, Bath and Body: Couture Couture by Juicy Couture — Elizabeth Arden

Best Packaging of the Year — Women’s Popular Appeal: Bath & Body Works Signature Collection P.S. I Love You EDT — Bath & Body Works

Best Packaging of the Year, Women’s Prestige: Life Threads Collection: Silver, Gold, Platinum — La Prairie

Best Packaging of the Year, Men’s Popular Appeal: Comme une Evidence — Yves Rocher North America Inc.

Best Packaging of the Year, Men’s Prestige: John Varvatos Artisan — Beauté Prestige International

Best Women’s Media Campaign: Chanel No.5 “No.5: Train de nuit” — Chanel

Best Men’s Media Campaign: ck one “We Are One” — Calvin Klein Cosmetics, Coty Prestige

Best Interior Scent Collection: Scentbug Diffuser — Slatkin & Co./Limited Brands Inc.

Perfume Extraordinaire: Firmenich

Editorial Excellence in Scent features: Allure, Elle, elle.com

Technological Breakthrough, Packaging Technology & Delivery Systems: Victorinox Swiss Unlimited rubber bottle — Victorinox Swiss Army

Technological Breakthrough, Fragrance Creation & Formulation: Miriad 2.0 — Givaudan Fragrances Corp.

– By Diane Artzberger, The Beauty Alchemist

Diane is a seasoned beauty blogger and a perfume expert. She started her blog several years ago and writes critical reviews of everything pertinent to beauty — from makeup to bath & body products.