Okay, kicking back my heels late this Friday afternoon and humming the words to “Halo,” I caught sight of Beyonce’s first ever venture into the land of fragrance with her new fragrance HEAT.

Soon, she’ll be heating up Union Square with a dramatic play of light on February 2nd with fiery red light and smoky fog that will sizzle the landscape with true full blooded HEAT (the illumination is from 6:00pm until midnight).

The notes of this fragrance (which we have not sniffed, sniff sniff) are more incandescent than neon. Take a whiff of this: magnolia, neroli and red vanilla orchid balance luscious blush peach. The heart of the fragrance is almond macaroon, sweet honeysuckle nectar and crème de musk; the dry down is warm and sexy notes of giant sequoia milkwood, tonka bean and amber.

I personally think the poster looks a little slutty, but it’s there to turn up your core temperature, right?