Widely popular as an upstart cosmetics line in the UK, Illamasqua recently made its debut in the states to much anticipation of its devoted fans. Now carried at Sephora stores and online at sephora.com, Illamasqua is guaranteed to add to their already large cult following. The line is uniquely different and inspired by the “dark and dramatic 1920s Berlin club scene”. One look at the website and you will feel transported to another era. With its intense eye shadow pigments, theatre style false lashes and rich lip colors, the looks are bold and beautifully dramatic.
At Illamasqua.com, you’ll find clear and in depth makeup tutorials from the artists behind the brand. The collections, including Noir, Fantasy and Porcelain Doll have an amazing theatrical quality. Browse the videos and see step-by-step how to achieve these looks or simply learn how to do basic makeup applications like applying false lashes or creating the perfect red lip.
The Porcelain Doll Collection features intense and accentuated eyes and lips. And don’t forget those va-va-voom lashes! Apply the smooth Matt Foundation Primer to prep for an amazingly flawless foundation and conceal dark circles with the Under Eye Concealer (two of their bestsellers!). One of the key products used is the Pure Pigment powder in Furore, a peach champagne color that can be used not only for the eyes, but as a highlighter for cheeks and brows. Pure Pigment can be combined with blush and eyeshadow or worn on its own to accent and highlight. To achieve that perfect pout, apply lipstick in Corrupt. The color-rich lipstick is creamy and goes on so smooth it lasts well into the day and night. For added drama, complete the look with a layer of lipgloss in Tantrum. This deep violet shade adds just the right amount of sheen to your lips. You can also wear it alone for a sheer glossy look.
Eyeshadow Pure Pigment in Furore, $28
With Illamasqua you can create a look as natural or dramatic as your imagination will take you. So go ahead and unveil your alter ego!
Find Illamasqua at Sephora stores and www.sephora.com.
– Allycia White