This summer, unleash the intense pleasure of pink with a playful fragrance and color collection that conveys a wild and unabashed expression of femininity from Estée Lauder — introducing NEW Pleasures Pop.
The collection features new, limited-edition Pleasures Pop Eau de Parfum, a fruity floral fragrance that captures the carefree spirit of taking time to enjoy life’s simple pleasures with a new sense of vibrancy, spontaneity and bold colorful energy.
To complement the fragrance with a shockingly dramatic and wildly bold tease of pink, Pure Color Nail Lacquer in Berry Hot coats nails in juicy, saturated color and limited-edition Pure Color Lip-Gloss in Fuchsia Vibes drenches lips with a high-impact, glossy finish.
The Fragrance
Housed in the iconic pleasures bottle re-imagined in transparent fluorescent pink with a playful glossy white logo, NEW Pleasures Pop is a vibrant, colorful blend of florals, brightened with luscious, fruity accents.
Bold bright topnotes of pink grapefruit and tangy cassis burst with saturated sparkle as a luscious blend of Lychee NP® and Raspberry NP® vibrate with the fresh floralcy of freesia.
Then, a wildly feminine heart of lily, jasmine, and layered ribbons of pink peony are accented by voluptuous rose wardia. And a softly sensual foundation of benzoin, cedarwood and musk are kissed by a playful hint of vanilla and delectable heliotrope.
NEW Limited-Edition Pleasures Pop Eau de Parfum (1.7oz/50 ml spray) $60.00
Limited-Edition Pure Color Lipgloss in Fuchsia Vibes $22.50
Pure Color Nail Lacquer in Berry Hot $20.00
NEW Pleasures Pop will be available at Macy’s beginning May 2013, and all additional Estée Lauder counters nationwide and www.esteelauder.com beginning July 2013.
Is this your new summer fragrance? What do you think of these pleasure pops of pink?
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