In the peak of summer, when the temperature is hot, sweltering and almost unbearable, it’s time to head to the ice cream store or indulge in M.A.C.’s Magically Cool Liquid Powder.

This is the time of year when traditional foundation simply won’t do, and that powder compact of yours isn’t cutting the mustard. The new Magically Cool Liquid Powder is a fusion of water and pigment that goes on as a loose powder but –here’s the catch — it’s highly refreshing with an almost mist-like feel. Magically cool liquid powder also has light diffusing pigments that softens the lines of your face and gives you a natural radiance.

This is part of M.A.C.’s permanent collection and comes with fibre face brush. There are three distinct types of magically cool liquid powder ($29.50):

Truth & Light: Sheer shimmer that reflects silver and pink
Honey Rose: Sheer rosy beige with multidimensional shimmer
Cajun Sheer: bronze shimmer that reflects gold

This is meant to to complement all types of hydration you bring with you to the beach, and we think it’s a great complement to the Surf, Baby! collection too. Pair the liquid powder with a nice lipstick and cremesheen lipstick, carry your tote around and don’t forget to pack bottles of water and you’re pretty much set for the beach — baby.

The collection hits stores and shelves on May 5, 2011 at all M.A.C. locations.

Read more about M.A.C.’s latest launches including Fashionflower, Flighty and Surf, Baby!

– Charu Suri

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