The new Stila tagline alert (that I love) is: “Makeup your own rules.” Stila is in the process of rebranding itself with a new campaign that has just rolled out and can be seen in Allure, Elle, InStyle and Marie Claire Magazine just to name a few. The big product news for this season is to expand their best-selling Stay All Day Collection (I still wear their Stay All Day 10-in-1 HD Beauty Balm I reviewed when it first launched). The trend of longer wearing makeup is everywhere from drugstore to department store brands and boutiques. Now they have Stay All Day Foundation & Concealer (there’s actually a concealer pot in the foundation cap!). It’s available in 16 shades and also comes with a mirror, built-in spatula for application and a mini brush — all for $44.00!
Also launching are…
In the Know Eye Shadow Palette ($39.00) is new and has Stila’s original matte eyeshadows in 10 universally flattering shades that can be worn either wet or dry. There’s an 8-page booklet that features how-to tips as well as an exclusive shade of Smudge Stick Waterproof Eye Liner in Halfmoon, which is a matte charcoal gray.
Tesoro
Stay All Day Long Wear Liquid Lip Color ($22.00) is available in 10 shades only at Sephora. These long-lasting liquid lipsticks stay in place for up to six hours of wear. The comfortable texture feels light and its color-rich formula will not bleed or transfer.
Stay All Day Waterproof Liquid Eye Liner in Snow ($20.00) is a stunning, matte-white shade that has been seen on the runways at Fashion Week. Stila’s cult favorite liquid liner creates a bright-eyed stare, and I have seen it layered on the bottom line of many celeb eyes! The easy glide, quick-dry precision liner stays in place all day — no smudging, feathering or running.
Smudge Stick Waterproof Liner in Empress ($20.00) is the new color trend for fall — a striking white with sophisticated shimmer. Formulated with a blend of pearls, the long-wearing formula is water-proof, transfer-proof and fade-proof. It is soft and smooth to use and can be applied to both upper and lower lash lines.
Lip Glaze Trios in Foliage and Harvest ($12.00 each) were inspired by the change of seasons and vibrant autumn colors. These Lip Glaze Trios each contain three of Stila’s most popular lipglosses. One click of the iconic pen delivers a splash of color and shine. All products are now available at www.stilacosmetics.com.
Which items are you excited to try? Have you already? Let us know by commenting below, which will automatically be posted to our Community Forum (click here to check it out!) where you can find other beauty related discussions! Don’t forget to also submit a photo to our Photo Of The Day (click here!) feature, where a new photo will be picked daily. Your photo just might be selected, so get going!
– Nicole Gordon Levine
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