Patented with YouthGen ® Technology, ANEW Genics is intended to help the skin look up to 10 years younger (based on a consumer perception of women 45-49). Avon scientists partnered with Italian researchers to discover a link between the “youth gene” and the skin. ANEW Genics is the first the cosmetics industry with YouthGen Technology which is designed to stimulate the Youth Gene to help skin cells act younger.

Overnight the skin is supposed to look more healthy, alive and radiant. Over the course of three days the skin is supposed to look and feel dramatically smoother. In one month it is supposed to improve discolorations up to 100%, dramatically reduce the appearance of wrinkles and make your skin look up to ten years younger.

With all of these grand statements, I knew I had to try ANEW Genics and make my own decisions based on how my skin responded to the product.

The feel of the cream is of medium weight and silky. It made my cleansed skin a little shiny at first and seemed to dry invisibly after a minute or two. When I woke up the next morning after my first application, I did think my skin looked more even toned than usual and also felt smooth to the touch. The next day the same. I will have to check back with our readers in a month to see if my skin does in fact look “younger” but I will tell you that I like the feel of it already. It seems to be nourishing my skin and certainly makes the appearance of my skin look more even toned. Some of the reason why certain woman age faster than others is due to their genetics and this product is supposed to be the missing link for those of us that were not inherently blessed with those great genes.

The ANEW Genics Treatment Cream is available for $ 38.00 exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.

– Nicole Gordon Levine

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