Gee, this Avatar movie is spurring a lot of makeup launches, and one of the latest companies to jump on the merry go round set off by movie magic is Avon Cosmetics.

Its new perfume, Eternal Magic, taps into Avatar heroine Zoe Saldana for its spokesperson. The fragrance embodies timeless grace, beauty and elegance. Saldana will also be featured as the spokesperson for Avon’s color cosmetics line in the coming months.

The inspiration of the fragrance comes from the rare Princess Monaco Rose. Eternal magic debuts in April 2010 through Avon representatives everywhere.