You must have heard of Fujifilm while developing your pictures. But, very soon you will find a wide range of Fujifilm’s anti-aging skincare products! Yes, Fujifilm has been researching the oxidation process that also causes photographs to fade and used the same theory in the arena of skincare. Its skincare range Astalift is targeted towards skin aging and whitening. This range has been very popular in Japan for a few years and is making its way to Europe and North America.

Here, we discuss the miracle ingredients of this range. Astaxanthin is the red pigment found in carrots, salmon and shrimp. It gives the Astalift products a natural red color. Astaxanthin is a super antioxidant with up to one-hundred times more vitamin E and one-thousand times more CoQ10. It is effective in rejuvenating skin cells through its natural ability to destroy free radicals.

It protects collagen, thus maintaining skin’s elasticity and firmness. Astaxanthin is skin-friendly and does not have any side effects. It is also effective in keeping in moisture and suppresses melanin production (which leads to freckles and dark spots).

In the process of its long established research on photographic film, Fujifilm has successfully cultured collagen — the same found in human skin. Astalift contains three types of collagen of different sizes that work together to hydrate, enhance suppleness and improve skin’s ability to produce collagen by itself. The three types of collagen come in three different sizes, so they can penetrate to different layers in the skin.

The line also contains an ingredient called Jelly Aquarysta, which is a unique light-as-water jelly that is highly acclaimed in Japan. It is a highly concentrated blend of skin-loving nutrients to nourish skin and help it brave the stormy effects of time. Find out more at www.astalift.com

So ladies, are you pumped to try out this new, innovative line?

– Upasana Sahu, cosmetic chemist

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