Deep purple berry coats the lips for a full-on dramatic effect, while smoky midnight eye colors add further impact. Nocturnal makeup is the new dress code for Giorgio Armani’s fall makeup collection.

“Night shades… inspired by the belladonna plant family, to me the name sums up this collection. An inky navy blue, the deep black of a starless night, a touch of deep ruby on the lips… this woman is the epitome of the new nocturnal chic,” says Linda Cantello, Giorgio Armani’s International Make-up Artist.

And Megan Fox, the new celebrity ambassador for the Armani beauty ad campaign, launching in October publications, is sure to look hot in these nocturnal inspired hues.

Eyes to kill palette – “Bulls-eye” Compact

Giorgio Armani Cosmetics premiers a new seductive eye shadow harmony for fall that outlines, highlights and shadows the Armani striking autumn eye. My two favorites are:

Palette 5: granite turquoise for lunar hues (above). The center: rock marine (satin finish); middle: granite grey (metallic finish); exterior: pure turquoise (satin finish).

Palette 3: A gun metal grey (The center: daring grey (satin finish); middle: gun metal grey (metallic finish); external: light aubergine (satin finish). Available at www.giorgioarmanibeauty.com, $59

Blending Blush Duo

This duo includes two beautiful sheer shades – soft elegant pale and dark raspberry. In perfect harmony with the collection, these adds a shadow and light touch of color to the cheeks. Available at www.giorgioarmanibeauty.com, $49

Rouge d’Armani

The Rouge d’Armani signature long-wear lipstick, presented in three tones of scarlet reds and purples, adds to the sophistication of the night shades palette. These lipsticks are highly pigmented so the names of the shades can be deceiving. They wear well and don’t bleed. A must-have nighttime lustrous look! It comes in three shades: deep ruby (Shade No. 604); soft pink (Shade No. 602); and black purple (Shade No. 603).

Available at www.giorgioarmanibeauty.com, $30

– Elizabeth Reid